Finance and Business
ROAS Calculator
ROAS Calculator calculate return on ad spend, contribution profit, and campaign ROI after advertising and other variable costs.
Finance and Business
ROAS Calculator
Calculate return on ad spend, contribution profit, and campaign ROI after advertising and other variable costs.
Formula
ROAS = attributed revenue / ad spend; campaign ROI = (revenue - ad spend - other costs) / (ad spend + other costs) x 100%.
About the ROAS Calculator
Calculate return on ad spend, contribution profit, and campaign ROI after advertising and other variable costs.
How the ROAS Calculator Works
Attributed revenue is compared directly with ad spend for ROAS, then other entered variable costs are included separately to show contribution profit and ROI.
Formula
ROAS = attributed revenue / ad spend; campaign ROI = (revenue - ad spend - other costs) / (ad spend + other costs) x 100%.
The calculation runs in your browser. Values are validated for required ranges, compatible units, and method-specific restrictions before results are displayed.
Required Inputs
- Attributed revenue (required).
- Advertising spend (required).
- Other variable costs (required).
Results Reported
The result panel reports the final answer and the intermediate quantities needed to check the calculation:
- Return on ad spend (x)
- ROAS (%)
- Contribution profit (currency)
- Campaign ROI (%)
- Revenue needed to cover entered costs (currency)
ROAS Calculator Example
Select Example Data in the calculator to load this reproducible input set:
| Input | Example value |
|---|---|
| Attributed revenue | 12000 |
| Advertising spend | 3000 |
| Other variable costs | 4000 |
How to Use the Calculator
- Confirm that the calculator title and formula match the quantity you need.
- Enter every required value using the unit shown with its field.
- Select Example Data to inspect a valid input set, or enter your own values and select Calculate.
- Review all reported values and the displayed formula before using the answer.
- Use Copy Result or Download CSV when you need a reusable record.
Accuracy and Limitations
Attribution does not prove incrementality. Use revenue and costs from the same period and currency, and include product cost, refunds, agency fees, or discounts when relevant.
Keep units consistent, use measurements that represent the actual situation, retain full precision during the calculation, and round only the final answer. Professional decisions may require current official rules, field measurements, laboratory methods, or specialist review.
Frequently Asked Questions
What does the ROAS Calculator calculate?
Calculate return on ad spend, contribution profit, and campaign ROI after advertising and other variable costs.
Which formula does the ROAS Calculator use?
ROAS = attributed revenue / ad spend; campaign ROI = (revenue - ad spend - other costs) / (ad spend + other costs) x 100%. Attributed revenue is compared directly with ad spend for ROAS, then other entered variable costs are included separately to show contribution profit and ROI.
What should I check before using the ROAS Calculator result?
Attribution does not prove incrementality. Use revenue and costs from the same period and currency, and include product cost, refunds, agency fees, or discounts when relevant.