United States calculator
Estimate a U.S. direct-mail campaign return
Estimate U.S. direct-mail campaign cost, responses, customers, sales, gross profit, return on investment and break-even conversion from campaign assumptions.
Pieces • response • conversion • margin
Calculator inputs
Direct Mail ROI Calculator results
How this Direct Mail ROI Calculator works
Printing, postage, list and fixed creative costs form the campaign investment. Responses and customers are estimated from the entered response and conversion rates, while ROI uses gross profit rather than sales alone.
Important: Response, conversion and average-order assumptions should be supported by your own test campaigns. Postal pricing, undeliverable mail and attribution can materially change results.
What assumptions should I verify?
Verify every entered quantity, rate, unit, product specification and local requirement before relying on the estimate. U.S. conventions are primary where location matters.
Is information sent anywhere?
No. Calculations run locally in the browser and this calculator sends no entered information to a remote service.